For a year until May, he worked at the Cabinet Office as a strategy lead. Hedger, a former chief strategy officer at Leo Burnett and FCB Inferno, left M&C Saatchi after two-and-a-half years in December 2019, following the agency group’s accounting crisis. He has replaced Andrew Geoghegan, who has moved to Carex owner PZ Cussons to become chief marketing transformation officer. Locally, the first test run of the OS contributed to Wavemaker winning a large new client in what was one of the most contested industry-wide pitches of 2020.Giles Hedger, the former chief executive of M&C Saatchi London, has joined Diageo as global consumer planning director.
Internationally, the provocative planning approach has been responsible for Wavemaker delivering groundbreaking solutions for high-profile clients such as Netflix in Italy, Toyota in the Netherlands and Vodafone in India. The new OS delivers on this, but also helps us to apply our strategic minds into delivering solutions beyond the norm.” “At Wavemaker, we know accurate data, intelligent systems, detailed analysis, informed decision-making lead to real, tangible results. This mantra is at the heart of how we position our brand and how we work,” she said.
“Wavemaker is all about positively provoking growth for our clients. Himraj said Wavemaker’s OS allows its strategic in-agency teams to deliver impactful business solutions that highlight missed opportunities for clients and the challenges impacting conversion results, “as well as optimising investment and delivering on the provocative planning approach even in cluttered category verticals”. “This is particularly useful if you’re responsible for explaining how your company’s marketing budget is being spent, especially given the current climate of accountability we’re operating in.” The more information you have, the more you can adapt and make meaningful changes,” Himraj said. “This type of information is critical in informing future approaches, and in helping marketing executives justify or amend media investment decisions and actions. The dashboarding solutions give a clear view of client investment and performance, allowing teams to review and optimise campaigns effectively to deliver the best outcomes. Wavemaker South Africa has individualised the system with tailored dashboarding solutions powered by the OS outputs. Through the OS, however, this data is now drivenīy artificial intelligent and machine learning and, as a result, is even more detailed How it worksĭata has always been at the heart of Wavemaker’s approach to It was rolled out globally in stages, starting in February 2020, and has been fully operational in South Africa since October 2020. The OS was commissioned by Global CEO Toby Jenner and developed by Wavemaker’s technical team in Poland. This ensures we deliver additional revenue opportunities to our clients.” It does this not only by dealing with media performance and ROI, but also by providing guidance on media investment weighting and optimal channel selection, and by helping to identify missed revenue opportunities. “It enables us to offer our clients informed, customised, data-driven and strategic media insights that answer important business questions. “The platform is designed to offer detailed information on our clients, their consumers and their consumers’ purchase journeys across a multitude of categories,” she explained. “’Provocative planning’ is the essence of our new positioning, and our new OS is a bespoke, results-drive platform that demonstrates our positioning in practice,” said Merissa Himraj, Wavemaker South Africa’s chief strategy officer in a statement. The operating system (OS) can also be integrated with local market data sources, ensuring that outputs have local, in-market relevance. These include GroupM’s Live Panel, Mindsights and Wavemaker-owned Momentum studies, which together provide a view of consumers’ purchasing and media consumption behaviour. Wavemaker has developed and launched a news operating system that “seamlessly pulls together different data points and integrates them with other systems”.
0 kommentar(er)
